Frequently Asked

Real answers to the obvious questions.

Pricing, process, ownership, quality, what happens if things go sideways — here’s everything we’d want to know if we were on your side of the table.

Carova Digital FAQ illustration

The $1,000 / 7-day Website

How do you build a custom website for only $1,000?
We built a better system. Proven design patterns, modern tooling, and AI-assisted production compress what used to take agencies 8 weeks into 7 days. The quality bar is enterprise-grade because the disciplines are the same — we pass the speed savings on as price savings.
Is this really custom, or am I getting a template?
Really custom. Every site is designed from your brand, your competitors, and your audience. We reuse architectural patterns (the same way every Fortune-500 site uses grids and type scales), but every visual decision is yours.
How many pages does $1,000 cover?
Up to 7 pages of bespoke content. Need 40 location pages? Our programmatic SEO add-on covers that — quoted per scope. Most service businesses fit comfortably in the base build.
What if I need revisions?
Two design rounds and one copy round included. After launch, you have 30 days to flag anything we missed — we’ll fix it free. Ongoing updates after that are covered by our $250/mo Site Care plan.
Do I own the site and code after launch?
Yes. Code, copy, design, hosting access, domain — all yours. We can host you for $20/mo (managed hosting, SSL, backups, security patches) or you can take it anywhere.
What if you miss the 7-day deadline?
Every day late is $50 off your invoice. We’ve missed twice in 250+ launches — both edge cases involving client-side approvals. Skin in the game on both sides.

Working With Us

Do you work with clients outside North Carolina?
Yes. We’re headquartered in Wilmington, NC, but work with clients across the United States. Remote-first by design — senior practitioners working hours that overlap yours.
Are retainers month-to-month?
Yes. Every ongoing retainer — ads, SEO, social, local SEO, product engineering — is month-to-month. If we stop earning it, you stop paying. No 12-month lock-ins.
Who am I actually talking to?
The person doing your work. No account manager translating between you and a back-office team. Senior practitioners own projects end to end.
Will you sign an NDA?
Yes. We sign mutual NDAs as a default for any project that involves customer data, financial details, or pre-launch product information.
What industries do you NOT work with?
We don’t take on adult, cannabis-adjacent businesses (state regulations are too complex to do well), payday lending, or anything we’d hesitate to recommend to a friend. We’re happy to refer you to someone who specializes.

Paid Ads

How does paid advertising pricing work?
Flat monthly fees scaled by ad-spend tier ($1,500/mo at the entry, up to $5,000/mo for high-spend multi-channel accounts). Never % of spend — that punishes you for scaling. You own the ad account; we manage it.
What’s a realistic ROAS to expect?
Depends on your industry, offer, and average order value. Our active book averages 12x ROAS. New accounts usually take 60–90 days to optimize into their sustainable range. We’ll give you an honest projection on the first call.
Do you handle creative production?
Yes — ad copy, static creatives, and short-form video. 6–20 variations per campaign per month, depending on tier. The algorithm eats creative, so we feed it.
What’s the minimum ad spend?
$3,000/mo across all platforms combined. Below that, our management fee outweighs the spend — we’ll honestly tell you to wait or DIY until you can fund a real test.

SEO & AI Search

What is AEO and why does it matter?
AEO is Answer Engine Optimization — optimizing your content so AI engines (ChatGPT, Perplexity, AI Overviews, Gemini, Claude) cite you. It matters because half of search queries are increasingly resolved inside AI answers, without a click to your site. Brands that aren’t optimized for AEO are invisible to that traffic — and you don’t see it missing in GA4.
How quickly can SEO show results?
Technical and AEO fixes can move rankings in 2–6 weeks. Content-led growth compounds over 3–6 months. Local SEO often moves fastest — many clients see map-pack movement inside the first month.
Do you guarantee #1 rankings?
No, and no honest SEO does. We guarantee process: technical fixes shipped, content published, AI engines indexed, reports delivered. Rankings follow process, but no agency can promise a Google position.

Still Have Questions?

If your question isn’t here, ask it. We’ll answer honestly — including the answers that aren’t great for closing the deal.

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